Hollywood Deep

“Harry Potter and the Order of the Phoenix”, as expected, killed the competition in last weekends movie box office, easily. Making over $74 million for the weekend, the latest Potter film more then doubled #2 “Transformers”. PHOENIX drew extra excitement that was generated by the hype surrounding the debut of the seventh and final book which hits stores by no coincidence just a week after the film’s opening weekend. It has earned $140 million since its release Wednesday, the highest five-day opening for the Harry Potter franchise. With the third-widest release on record, 4,285 theaters, and playing on over 9,000 screens, it is on pace to eventually generate the $882M that the past Potter films have averaged in worldwide box office. Overseas, Warner Bros also killed, collecting a staggering $190.3M over five days from 44 territories from over 12,000 prints. In North America, the PG-13 film launched in 4,285 theaters with over 9,000 total prints. That gave Phoenix a jaw-dropping global opening of $330M in just five days. The film also set Imax records around the world.
Of course it did. Every Potter film to date has killed at the box office, this one followed suit. A freakish fan base that is forever loyal to the books and films. Any Harry Potter movie is a can’t miss. Warner Brothers will be making many more Potter movies for a long time, even though the Potter book series is coming to an end, with the 7th installment coming out. It’s called show business, and Potter draws a lot of business.
Transformers, hung in there, making good money in it’s 2nd week, with $36 million, and $223 million gross. Ratatouille followed suit, continuing to rake it in for Disney, earning another $18 million. Live Free or Die Hard, broke the $100 million mark, adding $10.5. License to Wed rounding out the top 5.
WEEKEND BOX OFFICE CHART

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